Posted on: May 23, 2014 1:00:00 AM
Contact: Della Elliott (619) 644-7690 firstname.lastname@example.org
The Foundation for Grossmont and Cuyamaca Colleges has kicked off a six-week fundraising drive for its Give the Dream student grants with the launching of a music video that viewers and potential donors are being encouraged to share via social media.
The official fundraising drive kicked off Tuesday night with an unveiling at the monthly governing board meeting. Give the Dream provides emergency grants of up to $500 to students facing unexpected financial hardships that put their college attendance at risk. Since 2010, more than $100,000 has been granted to Grossmont and Cuyamaca students, who are also provided resources to help them build their money-management skills.
Supporters of the colleges can go to the Give the Dream website at www.givethedream.net and share the video, which features students and college staffers, as well as people in the community, singing their variation of a catchy pop tune with lyrics calling for donations.
Planning for the Give the Dream video began in January, involving foundation staff, students from Grossmont and Cuyamaca colleges, and community members. The video was filmed at the East County college campuses and at Grossmont Center in La Mesa, where the public was invited to participate.
Along with students and staff, local business sponsors Barona Resort & Casino, California Coast Credit Union, and Sharp Grossmont Hospital are featured in the video, as are representatives of the Grossmont Healthcare District, Ron Cook Media, Sycuan Casino, and Zavaro Cardiovascular Institute.
Other Give the Dream sponsors include American Medical Response, the Law Offices of Fischbeck & Oberndorfer, Strata Information Group, and Grossmont Schools Federal Credit Union.
“We involved businesses and residents of this region because Grossmont and Cuyamaca colleges are here to serve the needs of the public in East County and beyond. There is a reason we are called community colleges,” said John Valencia, Grossmont-Cuyamaca Community College District associate vice chancellor of Advancement and Communications and Foundation CEO. “We want thousands of people to see the video, click on the Give the Dream website, and open their wallets. Every little bit makes a huge difference to our students.”
Every time the video is shared by individuals from the Give the Dream website, that person’s names will be entered in a raffle for a chance to win a $50 Amazon gift card. One card will be awarded each week until June. 20.